Dear Little Lotus Community,
We hope you are having a great summer! We wanted to take a moment to tell you about our exciting Corporate Partnership Program. The #CompaniesGiveLove program marries our mission – to give vulnerable babies all over the world a better chance of life – with a growing mission in the corporate world to better support expecting mothers and fathers in the workplace.
In January, Salesforce joined #CompaniesGiveLove and in doing so, they committed to gifting a beautiful Little Lotus swaddle, sleeping bag or blanket to all expecting mothers or fathers at the company. With each Little Lotus product gifted to an employee, a preterm infant in a developing country will be helped by our award-winning Embrace Infant Warmer, which to date, has helped over 200,000 babies around the world.
We recently checked in with Abigail Hollingsworth, Head of Global Benefits at Salesforce, to see how the program is going and here's what she had to say:
Why did Salesforce decide the participate in the Corporate Partnership Program with Little Lotus?
Salesforce commemorates the birth of a child by giving new parents a special gift of a Little Lotus Swaddle. We applaud the mission of Embrace Innovations to help provide an accessible, safe, and cost effective solution for preterm babies in developing countries where incubators are often not available.
How have employees reacted to the program? What feedback have you received?
We've received a lot of positive feedback from our employees. When we announced a Corporate Partnership Program with Embrace Innovations on our internal network, we received over 400 likes and comments and it continues to grow. Our employees are thrilled that they could receive a special gift that was not only beautiful and functional, but that also makes a positive social impact.
What impact have you seen, or do you hope to achieve, for Salesforce through this program?
Seventeen years ago, Salesforce set out to create a new kind of company—with a new technology model, a new business model and a new integrated corporate philanthropy model—the 1-1-1 model. The 1-1-1 model contributes 1% of Salesforce’s equity, employee time and product back into the community. This program aligns to our core value of giving back and we are proud to share in giving back with an organization that is focused on supporting women, children and healthy families.
If you know a company that might be interested in our Corporate Giving Program, we invite you to share this story with them, or contact us at email@example.com for more details. Together, we hope to help save 1,000,000 babies.
CEO and Co-founder
Little Lotus Baby